Building A Strong Personal Brand

Written by

Nicholas Alifa

May 6, 2020

When you hear the word brand, what was the first thing that came to your mind? Apple? Facebook? Ajaoko? I wouldn’t be surprised, because these are great names in the business world. But a brand is more than just a name. It is not even a logo; neither is it only an exclusive of the business world. Then what is a brand? Follow me.

What is Personal Brand?

Your brand is the unique combination of skills, experience, values, principles and personality that you want the world to see. It is the image that people create about you. It is what people say about you when you are not in the room.

Everybody has a brand. Yes, everyone has a brand.  It could be visible or invisible, real or fake, good or bad. In the 21st century, your brand can express itself in two different forms, the offline brand and the online brand. Both of them can open or close doors of opportunity for you. Get you hired or fired, can win a grant for you, or you can be disqualified because of them.

Now that we know what personal brand is, let’s take a look at your online brand. Try searching your name on google and answer these questions. Sincerely.

  • Did anything appear on the first page that’s connected to you?
  • If yes, is it what you want to appear on google when you type your name?
  • Does it reflect the sum of your skills, experience, values, principles and personality?
  • Do you think when an employer or a selection panel run a google search on your name they will be glad to hire or select, based on what they see on google?

If the answer is yes, then congratulations, you have a powerful ‘online’ personal brand. But if no, welcome. This article is for you.

You can either ignore your personal brand or let it develop on its own, possibly indiscriminately, outside your control. Or you can help massage your personal brand to portray you as the person you want to be and be known Read that again.

In the 21st century, what people think about you matters? Yes, it matters a lot. Most of the time is not the skills that distinguish people, but what perception? I think we have done enough justice to this, let’s move the thing.

Why do you need a personal brand?

From our discussion so far, you might have already picked one or two importance of a strong personal brand. But In case you have not. Let me spell it out.

1. It helps you to stand out from everybody: The truth is that they are always thousands of people who have the same or better qualification that you have and maybe qualified for the same job you are eligible. But if you have a more reliable personal brand online, there is every possibility that you will be considered.

2. Through your brand, you can demonstrate your knowledge, skills and area of expertise.  If people do not know the skills and experiences you have, it will not benefit them or you.

3. As a job seeker, your brand enables your employer to build trust in you. As an entrepreneur, it can be a game-changer for gaining more clients and even customers.

I saw one striking revelation that 84% of millennials trust neither the advertisements nor the brands that create them. Yet, they are prepared to believe people they feel they “know”– even the business people behind the brands they detest so much. Ellon Musk of Tesla, Steve Jobs of Apple, and Warren Buffet of Berkshire Hathaway are good examples of this fact.

4. A strong personal brand earns you respects from the people you have not even met. And you know what comes with that.

Do you desire a strong personal brand? Learn how here

Nicholas Alifa

Nicholas Alifa

Author

Nicholas Alifa is an entrepreneur, a coach, and an Agribusiness expert. He is committed to helping individuals and businesses grow to their full potential by focusing on Faith, Finance, and Life. He has spoken on several platforms and trained thousands of people on capacity development, entrepreneurship, finance, investment, and academic excellence.
1 Comments

1 Comment

  1. Philip

    Wow! I really like the definition of brand. A unique combination of your value system. Nice post. Would love to see more of these.
    Thumbs up Nicky.

    Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

Related Articles

ESSENCE – WHY GOD WANTS YOU TO HAVE MONEY

ESSENCE – WHY GOD WANTS YOU TO HAVE MONEY

"When the purpose is not known, abuse is inevitable." Myles Munroe: The tendencies to misuse anything is very high if you don't know why it was made. That is why you will find a warning on drugs that says 'keep out of reach of children". Because they do not understand...

FOXES AGAINST YOUR FINANCIAL VINE

FOXES AGAINST YOUR FINANCIAL VINE

Happy New Year! Yes, I'm aware this is the fourth month of the year. Seeing that this is my first time in this space this year, I don't want to miss the opportunity to wish you a Glorious 2021. It's 2021, and we have our journals or Notebook filled with goals, amongst...

Think Insurance

Think Insurance

October was a tough month for almost all citizens of Nigeria and even tougher for some business owners and entrepreneurs in the country. Businesses close up in just a day; the labor of years or months went into thin air. And for the first time in my life, I saw that...

What CBN2021 Has taught me thus Far.

What CBN2021 Has taught me thus Far.

Capacity Building Network, Cohort 2021 (CBN2021) began the first quarter of this year. We just concluded phase one of the program, and Abogede Marietu share her experience and what she has learned in this piece. If you are still wondering whether CBN is for you, you...

HI, MY NAME IS UCHE

HI, MY NAME IS UCHE

Ever felt excited to introduce yourself to someone only to get a cold reply or several unpleasant follow-up questions? Welcome to my daily struggle as a Nigerian. A Delta Igbo, to be precise. My short introduction of "hi, my name is Uche. I am from Delta state..." It...

8 REASONS YOU NEED TO BE ORIGINAL

8 REASONS YOU NEED TO BE ORIGINAL

A few days back, I enrolled in a writing class, and we were given a template for the introduction. Our tutor said we could use hers as a guideline, with a strong instruction not to copy the template verbatim. The assignment was to be submitted before the end of the...

Your Smartphone and God’s Grace

Your Smartphone and God’s Grace

If you are reading this post, you most likely have a smartphone, either an android phone or an iPhone. When you bought the phone, some applications came with it. Those applications are basic features you need to be able to use the phone conveniently. But you will...

How Sensitive are you?

How Sensitive are you?

Some weeks ago, I was on a 'bike' with the headlight in broad daylight ON, and the rider and I didn't know. Surprisingly, we had a lot of persons, and no one called our attention to it. We kept moving happily, not until someone eventually motioned to us that the...

Stay Up to Date With The Latest News & Updates

Let's help you grow

Growth may not be easy sometimes but it can really be fun when you have people holding your hands through the process.

Join Our Newsletter

We pursue opportunity whenever it can be found. Be the first to know about it.

Follow Me

I will love to connect with you. Knowing you better allow me to help you grow. Let's get to know each other.