Building A Strong Personal Brand

Written by

Nicholas Alifa

May 6, 2020

When you hear the word brand, what was the first thing that came to your mind? Apple? Facebook? Ajaoko? I wouldn’t be surprised, because these are great names in the business world. But a brand is more than just a name. It is not even a logo; neither is it only an exclusive of the business world. Then what is a brand? Follow me.

What is Personal Brand?

Your brand is the unique combination of skills, experience, values, principles and personality that you want the world to see. It is the image that people create about you. It is what people say about you when you are not in the room.

Everybody has a brand. Yes, everyone has a brand.  It could be visible or invisible, real or fake, good or bad. In the 21st century, your brand can express itself in two different forms, the offline brand and the online brand. Both of them can open or close doors of opportunity for you. Get you hired or fired, can win a grant for you, or you can be disqualified because of them.

Now that we know what personal brand is, let’s take a look at your online brand. Try searching your name on google and answer these questions. Sincerely.

  • Did anything appear on the first page that’s connected to you?
  • If yes, is it what you want to appear on google when you type your name?
  • Does it reflect the sum of your skills, experience, values, principles and personality?
  • Do you think when an employer or a selection panel run a google search on your name they will be glad to hire or select, based on what they see on google?

If the answer is yes, then congratulations, you have a powerful ‘online’ personal brand. But if no, welcome. This article is for you.

You can either ignore your personal brand or let it develop on its own, possibly indiscriminately, outside your control. Or you can help massage your personal brand to portray you as the person you want to be and be known Read that again.

In the 21st century, what people think about you matters? Yes, it matters a lot. Most of the time is not the skills that distinguish people, but what perception? I think we have done enough justice to this, let’s move the thing.

Why do you need a personal brand?

From our discussion so far, you might have already picked one or two importance of a strong personal brand. But In case you have not. Let me spell it out.

1. It helps you to stand out from everybody: The truth is that they are always thousands of people who have the same or better qualification that you have and maybe qualified for the same job you are eligible. But if you have a more reliable personal brand online, there is every possibility that you will be considered.

2. Through your brand, you can demonstrate your knowledge, skills and area of expertise.  If people do not know the skills and experiences you have, it will not benefit them or you.

3. As a job seeker, your brand enables your employer to build trust in you. As an entrepreneur, it can be a game-changer for gaining more clients and even customers.

I saw one striking revelation that 84% of millennials trust neither the advertisements nor the brands that create them. Yet, they are prepared to believe people they feel they “know”– even the business people behind the brands they detest so much. Ellon Musk of Tesla, Steve Jobs of Apple, and Warren Buffet of Berkshire Hathaway are good examples of this fact.

4. A strong personal brand earns you respects from the people you have not even met. And you know what comes with that.

Do you desire a strong personal brand? Learn how here

Nicholas Alifa

Nicholas Alifa

Author

Nicholas Alifa is an entrepreneur, a coach, and an Agribusiness expert. He is committed to helping individuals and businesses grow to their full potential by focusing on Faith, Finance, and Life. He has spoken on several platforms and trained thousands of people on capacity development, entrepreneurship, finance, investment, and academic excellence.
1 Comments

1 Comment

  1. Philip

    Wow! I really like the definition of brand. A unique combination of your value system. Nice post. Would love to see more of these.
    Thumbs up Nicky.

    Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

Related Articles

The emotional cost of being an entrepreneur

The emotional cost of being an entrepreneur

Hey! I know you have decided to go into entrepreneurship and make it really big, and nothing will stop you. But it will interest you to know that you need more than financial and business intelligence to succeed as an entrepreneur. You might have heard this statement...

JUST WHAT YOU NEED TO KNOW ABOUT INCOME

JUST WHAT YOU NEED TO KNOW ABOUT INCOME

What if I tell you that COVID did some good! Yes, you read that right, the Global pandemic that turned the world upside down and brought it to a standstill did not do us only wrong but some good, as well! The one good thing was to expose our weaknesses or areas of...

ENTREPRENEUR Versus HUSTLER?

ENTREPRENEUR Versus HUSTLER?

Yes, you read the title right! There's a difference between an entrepreneur and a hustler, just like a wholesaler and retailer are different people. Follow me, let me tell you a story. I was privileged to work with two bosses (at different times, though). I will tag...

8 REASONS YOU NEED TO BE ORIGINAL

8 REASONS YOU NEED TO BE ORIGINAL

A few days back, I enrolled in a writing class, and we were given a template for the introduction. Our tutor said we could use hers as a guideline, with a strong instruction not to copy the template verbatim. The assignment was to be submitted before the end of the...

THE “WITCHCRAFT” TAG

THE “WITCHCRAFT” TAG

We were told countless times not to go out and play with Anita, although they did not give us any concrete reason. So, I always disobeyed my mother's order. Anita was a lively girl who loved playing rough as I did, and we would talk for hours when we didn't feel like...

Simple hacks to a cheerful life

Simple hacks to a cheerful life

Global chaos or not, while we may exert our wishes on the world, we can’t control how the world, including other people, will treat us and only control our responses to our environment. Being upset about how things are is focusing on what’s wrong, but with a quick change in focus, you see the same situation but focus on what’s right.

Achor’s research found that every single business outcome improves when a person’s brain is “a positive.” A person is 31% more productive, 37% better at sales, and doctors are 19% faster and more accurate when their brains are positive rather than negative, neutral, or stressed. The question is, how can we be positive and stay positive?

I would be sharing a few sets of actions that rewire the brain and say, hacks to living a happy life:

How Sensitive are you?

How Sensitive are you?

Some weeks ago, I was on a 'bike' with the headlight in broad daylight ON, and the rider and I didn't know. Surprisingly, we had a lot of persons, and no one called our attention to it. We kept moving happily, not until someone eventually motioned to us that the...

When God Doesn’t Make sense

When God Doesn’t Make sense

Imagine your country is at war with an enemy, say, Nigeria with Bokoharam. Then suddenly, a self-acclaimed Prophet rises and declares that he has gotten a message from God. " Surrender to Bokoharam, or the entire country will be destroyed," Thus says the Lord. Will...

Stay Up to Date With The Latest News & Updates

Let's help you grow

Growth may not be easy sometimes but it can really be fun when you have people holding your hands through the process.

Join Our Newsletter

We pursue opportunity whenever it can be found. Be the first to know about it.

Follow Me

I will love to connect with you. Knowing you better allow me to help you grow. Let's get to know each other.