When you hear the word brand, what was the first thing that came to your mind? Apple? Facebook? Ajaoko? I wouldn’t be surprised, because these are great names in the business world. But a brand is more than just a name. It is not even a logo; neither is it only an exclusive of the business world. Then what is a brand? Follow me.
What is Personal Brand?
Your brand is the unique combination of skills, experience, values, principles and personality that you want the world to see. It is the image that people create about you. It is what people say about you when you are not in the room.
Everybody has a brand. Yes, everyone has a brand. It could be visible or invisible, real or fake, good or bad. In the 21st century, your brand can express itself in two different forms, the offline brand and the online brand. Both of them can open or close doors of opportunity for you. Get you hired or fired, can win a grant for you, or you can be disqualified because of them.
Now that we know what personal brand is, let’s take a look at your online brand. Try searching your name on google and answer these questions. Sincerely.
- Did anything appear on the first page that’s connected to you?
- If yes, is it what you want to appear on google when you type your name?
- Does it reflect the sum of your skills, experience, values, principles and personality?
- Do you think when an employer or a selection panel run a google search on your name they will be glad to hire or select, based on what they see on google?
If the answer is yes, then congratulations, you have a powerful ‘online’ personal brand. But if no, welcome. This article is for you.
You can either ignore your personal brand or let it develop on its own, possibly indiscriminately, outside your control. Or you can help massage your personal brand to portray you as the person you want to be and be known Read that again.
In the 21st century, what people think about you matters? Yes, it matters a lot. Most of the time is not the skills that distinguish people, but what perception? I think we have done enough justice to this, let’s move the thing.
Why do you need a personal brand?
From our discussion so far, you might have already picked one or two importance of a strong personal brand. But In case you have not. Let me spell it out.
1. It helps you to stand out from everybody: The truth is that they are always thousands of people who have the same or better qualification that you have and maybe qualified for the same job you are eligible. But if you have a more reliable personal brand online, there is every possibility that you will be considered.
2. Through your brand, you can demonstrate your knowledge, skills and area of expertise. If people do not know the skills and experiences you have, it will not benefit them or you.
3. As a job seeker, your brand enables your employer to build trust in you. As an entrepreneur, it can be a game-changer for gaining more clients and even customers.
I saw one striking revelation that 84% of millennials trust neither the advertisements nor the brands that create them. Yet, they are prepared to believe people they feel they “know”– even the business people behind the brands they detest so much. Ellon Musk of Tesla, Steve Jobs of Apple, and Warren Buffet of Berkshire Hathaway are good examples of this fact.
4. A strong personal brand earns you respects from the people you have not even met. And you know what comes with that.
Do you desire a strong personal brand? Learn how here