When I use to do Nigerian movies, one of my favorite actors when it comes to comedy was John naira Okafor popularly known as Mr. Ibu. In one of his movies, he found a wallet full of several hundred-dollar bills and some few a thousand-naira notes in a “danfo” bus.
On reaching home, he took the notes and pasted the dollar bills in his room as decoration. A friend who knows the value bills came visiting and asked to have the remaining bills so that he, too, can use it to decorate his room. Mr. Ibu reluctantly gave him the remaining large chunk of the notes. You can imagine what happens next.
As I was reminiscing on this story this afternoon, two things lessons became clear to me, and I will love to share it with you.
1. Ignorant of a value does not reduce the value.
Simply because Mr. Ibu doesn’t know the worth of those hundred-dollar bills does not reduce the worth of the bills.
Let’s look at the business perspective. Because some people are ignorant of the value of your product or services does not appreciate, it does not mean the value has reduced. Do not cut your value to their level of understanding rather help them to increase their understanding of your value. That’s why effective value communication is a fundamental part of your business activity.
Alternatively, you can focus on those people who understand and appreciate your value. I mean, those whose values resonate with yours. Hence the need for market segmentation. The two can even go hand-by-hand is you have enough resources to pull it.
Now from an individual perspective, of almost 8 billion people on earth, you are the only version of you. That means you have something to offer or do in a unique way that nobody else can, and that’s your value. The fact that you have not discovered it yet does not mean it’s not there. So, don’t ever think you are worthless.
2. If you don’t know your value, others who do will use you.
The world is full of several of Mr. Ibu’s friends – people who know your value and know that you don’t know your value. And instead of helping you to discover it, they will rather exploit you. It could be your friends, your employer, your clients, and even your customers
Always ask yourself, am I really been appreciated for the value I’m bringing to the table? When it comes to the exchange of values, never think the next party is doing you a ‘big favor.’ That does not mean you should be an ingrate; it does mean you should strive to know your value and what it worth.
Life is a journey, and one of the exciting things about it is a fact that it is a journey of self-discovery. The more of the adventure you undertake, the more you understand what you are capable of, which sets you apart from others. How much of your value do you know?
Do you learn any lesson from Mr. Ibu’s story? Share with us.